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2017 will see The Sunday Times Generation Next movement deliver insights into youth brand preference and consumer behaviour for the 13th time!
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It comes with some exciting new paradigm shifts on the global youth marketing sphere as we explore the move from Generation Y into the future that is Generation Z.
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Youth are turning brand marketing on its head with a definite power of persuasion that is already having a noticeable impact on their respective household spend.
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With an annual spending power of over R134 billion per year, it’s vital for brands to capture the hearts of the youth market, making Generation Next survey totally invaluable
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The Youth Marketing Conference, Interactive Showcase and Awards, will be charged with lots of energy, great insight.
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Loads of inspiration for effective youth engagement strategies for brand, marketing, media and advertising professionals in youth marketing space who hope to better understand consumption habits, trends, and much more.

Research Study

Keeping track of how youth interact with, and respond to brands is an ongoing process. Started in 2004, the Sunday Times Generation Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.

The following research modules are available for purchase:

  • Generation Next modules:
    • My Life, Planet and Community
    • My Connections
    • My Image
    • My Shopping Basket

For more information, contact:

Shannon Bell – Shannon.Bell@hdiyouth.co.za
Stephanie Da Costa LeiteStephanie@Hdiyouth.co.za

Research Methodology

Youth Marketing Conference

Awards Ceremony

The Sunday Times Generation Next Awards, now in its 13th year, is the leading annual youth brand preference and consumer behaviour survey.  The results of the survey conducted by HDI Youth Marketeers are particularly relevant to brands and advertisers, with the Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase and Awards attracting the attendance of SA’s leading business minds and marketers. This is key research on how brands have done in the youth market, giving marketers insight into what this target market thinks about their brands and most importantly what makes them tick.  The results aren’t necessarily a reflection of consumption, but of young urbanites’ aspirations, and reflect future purchase preferences. With an annual spending power of over R134 billion per year, it’s vital for brands to capture the hearts of the youth market, making the Generation Next survey invaluable for our clients.

Supplement

Sunday Times Generation Next supplement – South Africa’s leading youth marketing initiative – get the inside track on the latest generation to hit our brand marketing sphere.

To advertise in the supplement, contact:

Belinda Navias | naviasb@timesmedia.co.za | 011 280 5053

Debbie Montanari | montanarid@timesmedia.co.za | 011 280 3538

Cris Stock | cris@ad-link.co.za | 011 764 3909

Download 2017 Supplement