An evening to reward the coolest 72 brands across various categories recognised and voted by youth.

The Sunday Times Generation Next Awards, now in its 12th year, it is the leading annual youth brand preference and consumer behaviour survey.  The results of the survey conducted by HDI Youth Marketeers are particularly relevant to brands and advertisers, with the Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase and Awards attracting the attendance of SA’s leading business minds and marketers. This is key research on how brands have done in the youth market, giving marketers insight into what this target market thinks about their brands and most importantly what makes them tick.  The results aren’t necessarily a reflection of consumption, but of young urbanites’ aspirations, and reflect future purchase preferences. With an annual spending power of over R120 billion per year, it’s vital for brands to capture the hearts of the youth market, making the Generation Next survey invaluable for our clients.