2018 Sunday Times Generation Next Conference
08h00 – Welcome
Eben Gewers, Deputy GM: Group Sales and Marketing, Tiso Blackstar Group Pty Ltd
08h05 – Sunday Times Generation Next Study overview
Young South African voices were heard for this year’s Sunday Times Generation Next study. Bongani Chinkanda, the CEO of the agency that conducts the research, will provide us with a background on this extraordinary study. He will probe some of its key findings, in terms of youth culture, behaviour and lifestyle.
08h20 – Youth trends that enrich your marketing strategies
Considering the demographics in South Africa, there are township youths, as well as those who live in urban and rural areas, each with their own interests, likes and dislikes. It is imperative for brands to define their target markets and tailor their messaging for each market, instead of trying to reach the youth as a whole.
Our panel will uncover youth trends and insights that will help brands build sustainable relationships with the different youth silos and age groups
Arye Kellman, CCO &Co- founder, TILT
Sapi Bachi, MD of HDI Zimbabwe
2x Junior Board of Directors – HDI Youth Marketeers
Linda Magapatona Sangaret ,Chief Marketing Officer, Brand South Africa
08h50 – Content and creative advertising to conquer the young minds behind the devices
Join us for a heated creative advertising debate, with the panel comprising of industry strategists, creatives and young minds. Brand adverts will be aired, and then put under the spotlight and rated by the audience with either a ‘Feel Good’ Thumbs up or a ‘Does Nothing for Me’ thumbs down
Peter Khoury , CCO, TBWA HL
Alexis Petje, Ornico Group
3x Junior Board of Director – HDI Youth Marketeers
09h20 – From social media to social CRM
It’s pretty clear that there’s some disconnect between why people follow brands and why brands think consumers follow them. Organisations need to optimise the power of social interactions to get closer to customers. With the worldwide explosion of social media usage, brands are feeling extreme pressure to be where their customers are. Hear from Mike Saunders, an expert in social media and digital customer experiences as he explains how consumers think about their social media experiences and what brands should be doing to keep up.
09h40 – Responsible marketing to the youth- The blurred lines
Many brands today are affording serious consideration to the importance of understanding and connecting with this highly lucrative young consumer segment.
Brands have to take into consideration what’s in the best interests of the consumer and their society, but how do you know if you are crossing a blurred line between what’s too much and what’s just enough?
This session looks at the psychological, legal and ethical aspects of youth marketing.
Dominic Gaobepe, Author and Speaker
Nikki Bush, Creative parenting expert, speaker and best-selling author , Nikki Bush & Associates
Rianette Leibowitz , Author, TV & Radio Presenter, Accredited Public Relations Consultant and Cyber Safety Activist
10h10 – Morning Refreshments
10h40 – What are the benefits of being a young entrepreneur?
In an era when unemployment is an issue of significant proportion, the young entrepreneurs take the matter in their own hands. The youth of today start businesses as incentives for social and economic change. Aside from chasing a profit to stay afloat, they are trying to solve different social issues within their communities and creating jobs of the future without even realising it. While there’s no way to truly know what the marketing industry has in store down the road, many industry leaders have a good guess at what’s coming and how youth entrepreneurship isn’t just helping the marketing profession survive but evolve
Waseem Carrim, CEO, National Youth Development Agency
10h55 – How digital disruption is changing media consumption of youth
Media is no longer the deciding factor for brand loyalty of youth, but it does most definitely make them aware of the trendiest brands out there.
Come hear from our media and broadcasting legends who will share their tips and lessons on how you can reach and retain youth by optimising the Media on Demand strategy
Siya Sangweni, Brand Manager and Show Host, CliffCentral.com
David Blythe, CEO Yellowwood
Thandi Ngwenya, Head of Marketing & Brand Communication for Alpha Media
11h25 – Tapping into tech – making the connection between brands and the youth
Technology trends are important as they make a big difference to the way businesses operate now and in the future. What platforms should marketing professionals use to reach the youth and how can we connect with them through these tech trends?
If these platforms are developed and applied correctly, they have the potential to become truly industry-changing for marketers
Join this expert panel as they uncover some of our favourite rumours and predictions and show marketers how the latest trends have opened doors for brands to connect them to the youth and their parents
Craig Wilson, Editor, Stuff Magazine
Ian Russel, CEO, BCX
Vinolan Pillay, Nedbank
Refilwe Maluleke, Managing Director of Yellowwood