2018 Sunday Times Generation Next Conference

 

08h00 – Welcome

Eben Gewers, Deputy GM:  Group Sales and Marketing, Tiso Blackstar Group Pty Ltd

 

08h05 – Sunday Times Generation Next Study overview

Young South African voices were heard for this year’s Sunday Times Generation Next study. Bongani Chinkanda, the CEO of the agency that conducts the research, will provide us with a background on this extraordinary study. He will probe some of its key findings, in terms of youth culture, behaviour and lifestyle.

 

08h20 – Youth trends that enrich your marketing strategies

Considering the demographics in South Africa, there are township youths, as well as those who live in urban and rural areas, each with their own interests, likes and dislikes. It is imperative for brands to define their target markets and tailor their messaging for each market, instead of trying to reach the youth as a whole.

Our panel will uncover youth trends and insights that will help brands build sustainable relationships with the different youth silos and age groups

Moderator:

Arye Kellman, CCO &Co- founder, TILT

Panellists:

Sapi Bachi, MD of HDI Zimbabwe

2x Junior Board of Directors – HDI Youth Marketeers

Linda Magapatona Sangaret ,Chief Marketing Officer, Brand South Africa

 

08h50 – Content and creative advertising to conquer the young minds behind the devices

Join us for a heated creative advertising debate, with the panel comprising of industry strategists, creatives and young minds. Brand adverts will be aired, and then put under the spotlight and rated by the audience with either a ‘Feel Good’ Thumbs up or a ‘Does Nothing for Me’ thumbs down

Moderator:

Phumi Mashigo

Panellists:

Peter Khoury , CCO, TBWA HL

Alexis Petje, Ornico Group

3x Junior Board of Director – HDI Youth Marketeers

 

09h20 – From social media to social CRM

It’s pretty clear that there’s some disconnect between why people follow brands and why brands think consumers follow them. Organisations need to optimise the power of social interactions to get closer to customers. With the worldwide explosion of social media usage, brands are feeling extreme pressure to be where their customers are. Hear from Mike Saunders, an expert in social media and digital customer experiences as he explains how consumers think about their social media experiences and what brands should be doing to keep up.

 

09h40 – Responsible marketing to the youth- The blurred lines

Many brands today are affording serious consideration to the importance of understanding and connecting with this highly lucrative young consumer segment.

Brands have to take into consideration what’s in the best interests of the consumer and their society, but how do you know if you are crossing a blurred line between what’s too much and what’s just enough?

This session looks at the psychological, legal and ethical aspects of youth marketing.

Interviewer:

Dominic Gaobepe, Author and Speaker

Interviewee:

Nikki Bush, Creative parenting expert, speaker and best-selling author , Nikki Bush & Associates

Rianette Leibowitz , Author, TV & Radio Presenter, Accredited Public Relations Consultant and Cyber Safety Activist

10h10 – Morning Refreshments

 

10h40 – What are the benefits of being a young entrepreneur?

In an era when unemployment is an issue of significant proportion, the young entrepreneurs take the matter in their own hands. The youth of today start businesses as incentives for social and economic change. Aside from chasing a profit to stay afloat, they are trying to solve different social issues within their communities and creating jobs of the future without even realising it. While there’s no way to truly know what the marketing industry has in store down the road, many industry leaders have a good guess at what’s coming and how youth entrepreneurship isn’t just helping the marketing profession survive but evolve

Waseem Carrim, CEO, National Youth Development Agency

 

10h55 – How digital disruption is changing media consumption of youth

Media is no longer the deciding factor for brand loyalty of youth, but it does most definitely make them aware of the trendiest brands out there.

Come hear from our media and broadcasting legends who will share their tips and lessons on how you can reach and retain youth by optimising the Media on Demand strategy

Moderator:

Siya Sangweni, Brand Manager and Show Host, CliffCentral.com

Panellists:

Gareth Cliff

DJ Sbu

David Blythe, CEO Yellowwood

Thandi Ngwenya, Head of Marketing & Brand Communication for Alpha Media

 

11h25 – Tapping into tech – making the connection between brands and the youth

Technology trends are important as they make a big difference to the way businesses operate now and in the future.  What platforms should marketing professionals use to reach the youth and how can we connect with them through these tech trends?

If these platforms are developed and applied correctly, they have the potential to become truly industry-changing for marketers

Join this expert panel as they uncover some of our favourite rumours and predictions and show marketers how the latest trends have opened doors for brands to connect them to the youth and their parents

Moderator:

Craig Wilson, Editor, Stuff Magazine

Panellists:

Ian Russel, CEO, BCX

Vinolan Pillay, Nedbank

Refilwe Maluleke, Managing Director of Yellowwood

 

12h00 – End

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