Eight new categories to be surveyed
The annual Sunday Times Generation Next Youth survey, in association with HDI Youth Marketeers, is now in its thirteenth year and set to experience some exciting changes as it enters adolescence. The changes include the addition of eight new categories to reward consumer brands that have found favour with South African youths aged 8 to 22 years. The new survey inclusions are Coolest yoghurt, Coolest mode of transport, Coolest ice cream, Coolest stationery brand, Coolest stationery store, Coolest spread or sauce, and Coolest footwear store.
Since 2004, Times Media has commissioned HDI Youth Marketeers to conduct the Sunday Times Generation Next Survey which polls youths across more than 70 categories, to quantify their perception of brands, products, and celebrity.
Catherine Bothma, Managing Director of HDI Youth Marketeers explains the rationale for the new additions: “We’ve been inundated with requests from brands and corporates to expand the survey categories in 2017, which really bears testimony to the value marketers place on the data that is delivered. We’ve also revised categories to ensure more of a like-for-like evaluation, which is why we’ve separated universities and colleges into categories of their own in this year’s survey.”
The Sunday Times Generation Next Youth Marketing Conference and Interactive Showcase also celebrate their third year as much anticipated additions to the well-established Awards event, where the results of the survey are announced. In 2016, the Conference drew 320 top-level delegates from the marketing and advertising sector.
The Interactive Showcase – where brands allow the youth to experience their products in creative and captivating displays – saw exhibitor numbers increase to more than twenty, and included brands like Dark & Lovely, MNet Movies , Converse, Super C, Boston College, Bakers, Lucky Star, SABC1, VW, Lumi, Pringles, Eucerin, You Decide, Proudly SA, Sunday Times, HDI Youth Marketeers, Disney, Deal Hound, Vth Season and BOUNCE.
Adidas, BOUNCE and Maybelline have already confirmed their partnerships for 2017.
“The Sunday Times Generation Next survey delivers exceptional research on the brand preferences of today’s youth, and tomorrow’s consumers. It represents an ideal opportunity for marketers to gauge their brand initiatives, and action changes to keep their competitors on their toes,” says Taryn Westoby, Head of Times Media Events. “Times Media remains committed to answering the need for solid market intelligence, in order to support the brand ambitions of advertisers.”
“The opportunity for brands to benefit through association with the Sunday Times Generation Next movement are great”, says Westoby. In 2016, Sunday Times Generation Next generated in excess of R3.5M in media coverage across print, broadcast and digital platforms.
The Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase, and Awards ceremony will take place at the Sandton Convention Centre on 11 May 2017.
To book tickets to the 2017 Conference, contact:
Lucy Johnson | firstname.lastname@example.org | 011 280 5504.
For more information and to get involved in partnership opportunities, contact:
Claire Klaasen | email@example.com | 011 280 3530.
To advertise in the supplement, contact:
Belinda Navias I firstname.lastname@example.org I 011 280 5053
Debbie Montanari I email@example.com I 011 280 3538
Cris Stock I firstname.lastname@example.org I 011 764 3909
For media enquiries or to request interview opportunities with Taryn Westoby (Times Media Events), or Catherine Bothma (HDI Youth Marketeers), please contact Samantha Pugh to facilitate | email@example.com | 071 874 5460
The Sunday Times Generation Next Youth Marketing Conference and Interactive Showcase takes place on the morning of 11 May, at the Sandton Convention Centre. The annual Sunday Times Generation Next Awards extravaganza, where products, brands and celebrities are awarded, takes place from approximately 16h00 on 11 May, also at the Sandton Convention Centre – PLEASE CONTACT SAMANTHA PUGH to request MEDIA ACCREDITATION for these events | firstname.lastname@example.org | 071 874 5460