Keeping track of how youth interact with, and respond to brands is an ongoing process. Started in 2004, the Sunday Times Generation Next study undertaken by HDI Youth Marketeers is now the leading annual youth brand preference and consumer behaviour survey, polling over 5,500 youths aged 8 to 23. Results are released in the Sunday Times annually, and it culminates in a glittering awards event that recognises the coolest brands and celebrities.
The following research modules are available for purchase:
- Generation Next modules:
- My Life, Planet and Community
- My Connections
- My Image
- My Shopping Basket
For more information, contact:
The Sunday Times Generation Next Awards, now in its 13th year, is the leading annual youth brand preference and consumer behaviour survey. The results of the survey conducted by HDI Youth Marketeers are particularly relevant to brands and advertisers, with the Sunday Times Generation Next Youth Marketing Conference, Interactive Showcase and Awards attracting the attendance of SA’s leading business minds and marketers. This is key research on how brands have done in the youth market, giving marketers insight into what this target market thinks about their brands and most importantly what makes them tick. The results aren’t necessarily a reflection of consumption, but of young urbanites’ aspirations, and reflect future purchase preferences. With an annual spending power of over R134 billion per year, it’s vital for brands to capture the hearts of the youth market, making the Generation Next survey invaluable for our clients.
Sunday Times Generation Next supplement – South Africa’s leading youth marketing initiative – get the inside track on the latest generation to hit our brand marketing sphere.
To advertise in the supplement, contact:
Belinda Navias | firstname.lastname@example.org | 011 280 5053
Debbie Montanari | email@example.com | 011 280 3538
Cris Stock | firstname.lastname@example.org | 011 764 3909